Join me for the next launch of my course & coaching program focused on creating captivating artwork and patterns for interiors, outdoor spaces, and home decor products. Don’t miss the chance to transform your passion into a profession.
Embark on this transformative journey with us in 2027
IF YOU WANT TO LEARN THE INS AND OUTS OF...
Transforming your artwork into highly marketable layouts and pattern designs for the interior and home decor markets.
Getting your artwork selected to be featured in top design magazines, on the set of hit shows, and to welcome guests in the trendiest hotels.
Collaborating with Interior Designers and Home Decor Companies to bring your unique vision to life in spaces and on products.
But you’ve been feeling frustrated with your creative progress…
Struggling to pivot or expand into a new industry, you're hindered by a lack of success with pattern layouts and seek a way to fast-track your progress without trial and error.
Operating from a remote studio, you're challenged by the difficulty of showcasing your designs to appreciative audiences and companies due to geographical limitations.
Facing the dilemma of digitizing your work without losing its authentic essence, you're searching for a way to integrate your artistry with technology without compromising its soul.
Transform from creative dreamer to design doer!
Next Launch in the Fall of 2025
Who is this for?
THIS PROGRAM IS A PERFECT MATCH IF YOU’RE:
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SURFACE DESIGNER
Aiming to elevate your portfolio with diverse layouts focusing on interiors and home decor.
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ILLUSTRATOR
Eager to extend your repertoire into creating captivating artwork & pattern layouts.
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FINE ART PAINTER
Aspiring to translate the vibrancy and texture of your paintings into distinctive patterns for dynamic interior spaces.
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INTERIOR DESIGNER
Planning to launch a collection of printed textiles, wallpaper, or home decor products.
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GRAPHIC DESIGNER
Interested in pivoting your career to focus on pattern design for home decor and interior spaces.
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PHOTOGRAPHER
Seeking to broaden the use of your imagery through applications in wall coverings, textiles, and home accents.
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3D ARTIST
Curious about transforming your 3D creations into impactful 2D patterns for interior design elements.
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CREATIVE CRAFTER
keen on blending traditional crafts through unique, tactil patterns and project installations
HEY, MY CREATIVE FRIEND!
Would you love to see your art and patterns on….
Upholstery fabrics & window treatments (curtains, drapes, blinds)
Wallpaper, murals, experiential design exhibits
Area rugs, floor mats, carpeting, flooring, tiles
Bedding sets, quilts, throw blankets, bed linens, Accent pillows and cushions
Tabletop decor (centerpieces, trays, bowls, plates, decorative vases)
Table & kitchen linens (tablecloths, placemats, table runners, dish towels)
Bathroom decor (wastebin, soap dish, tissue box cover, toothbrush holder)
Wall art, 2D & 3D wall decor (paintings, prints, tapestries, decorative mirrors, clocks)
Decorative lighting fixtures (lamps, chandeliers, sconces), lanterns, & candle holders)
Patio furniture, outdoor fabrics, planters, pots, garden flags & garden decor
Decorative storage solutions (baskets, bins, boxes)
Seasonal decor items (holiday decorations, seasonal wreaths)
and so much more…..
If the world of interior design has been feeling like a maze, Patterns for Interiors offers the map to navigate it successfully, saving you time and costly guesswork! Get ready for an immersive experience, marrying comprehensive learning with unwavering support and community spirit. Patterns for Interiors is your creative sanctuary away from the "what ifs" and the "but hows." This is where creativity transforms into reality, or rather, where the pattern meets the product. If you've been hunting for a program to provide you with a strong foundational understanding of the Interiors and Home Decor Markets, to help take your art and design skills to the next level, and with a side of business savvy…
You’ve come to the right place!
Next Launch in The Fall 2025
“Rebecca’s coaching and mentoring services were just what I was looking for. Currently, I am working on a wallpaper collection and she has helped me to focus my style, gain a better understanding of the home decor industry, and improve my skills with Photoshop. If you have a passion for home decor and want to launch your own collection, I highly recommend coaching from Rebecca.”
Robin Childers
Verline Studio, Surface Designer & Artist
Let's make your design dreams a reality together!
Join me on an exhilarating journey filled with hands-on learning and insightful lessons to equip you with everything necessary to navigate creating Art and Surface Pattern Designs for the Interiors Industry with confidence!
Next Launch in the Fall of 2025
In This Program
YOU WILL LEARN
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Industry Business Essentials
Effective community building
Mastering networking strategies
Learn the facets of the Industry
Explore career & income opportunities
Build a solid business foundation
Conduct trend & market research
Carve out a unique market position
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Exploring Media, Style, & Color
Experiment with media and techniques
Investigate styles to find your fit
Decide on a set style or versatility
Utilize mood boards to focus ideas
Create coordinating motifs
Layout and composition options
Color theory and colorways
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From Concepts to Collections
Improve workflow for digitizing artwork.
Learn basic to advanced editing techniques
Develop versatile & intentional layouts
Create well structured repeats
Various types of collection development
Merchandising and product collections
Define market alignment
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Mastering Production Methods
Overview of production & manufacturing
Color separation processes
Set up pre-production files efficiently
Select appropriate materials for designs
Strike offs, sampling, and prototypes
Realistic color management expectations
Product development and the workroom
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Brand Identity & Presentation
Craft a strong brand identity
Develop a brand voice & message
Use photography and mock-ups effectively
Create a presence with quality visuals
Set up lookbooks, sales kits, & a website
Establish an effective content plan
Maximize results with minimal effort
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Market Presence & Sales
Utilize targeted marketing strategies
Leverage social media, ads, & PR
Understanding contracts and copyright
Pricing strategy, licensing, and sales
Working with representation
Participating in conventions & events
The variety of showrooms and storefronts
GET READY TO UNCOVER A TREASURE TROVE OF INDUSTRY SECRETS WAITING JUST FOR YOU WITH...
Next Launch in the Fall of 2025
“Rebecca has so much knowledge to share and is excellent at teaching what she knows! Her patience and thoroughness are paramount to someone learning something new. I greatly appreciate that she doesn’t hold back any tips and tricks she has gained along the way. I have learned so much thus far and can only imagine how much more I will learn with all the knowledge she has to offer! I very much appreciate her sense of community and commitment to helping others succeed.”
Michelle Patino
Assistant Designer & Colorist
MEET YOUR INSTRUCTOR
Rebecca Rueth
Hello, I'm Rebecca Rueth, your guide on this journey where creativity meets entrepreneurship.
Are you tired of struggling to create work that resonates with the interiors and home decor markets?
Look no further!
With over two decades of experience as a surface designer and currently Creative Director at Advanced Screen Graphics, I bring a wealth of knowledge and industry insight to the table. Collaborating with renowned luxury interior and textile designers has not only honed my skills but also allowed me to build a vast network of industry professionals. Through weekly interviews, presentations, and panel discussions with guest speakers, my Patterns for Interiors program offers unparalleled access to experts in various sectors of the industry, ensuring you receive comprehensive guidance tailored to your needs.
Creative Director at Advanced Screen Graphics, specializing in Hand Screen and Digital Printing Textiles and Wallpapers for the Luxury Interiors Market
Educator & Mentor for Multi-passionate Creatives & Entrepreneurs
Licensed Artist & Designer with contributions to Pottery Barn Teens & Kids, Minted, and VIDA
BFA in Illustration from the Rhode Island School of Design
Surface Design Certificate from the Fashion Institute of Design & Merchandising
Co-Founder & Co-Chair of the RISD Women in Business Alumni Affinity Group
Host of the "Designing with Intention" IG LIVE Interview Series
Host of the "Pattern Chatter" Facebook & Clubhouse Groups
Extensive experience in various sectors of the art and design industry, including accessories, fashion, home, publishing, and stationery markets.
Developed innovative techniques to bring designs to life from development through production.
Dedicated to providing individualized feedback, constructive critiques, and community building to support creative growth.
MY CLIENT WORK HAS BEEN FEATURED IN
“I have participated in several online workshops but they have never translated into giving me the skills I needed for pattern design. For me, watching a pre-recorded video to build my skills was not working. My learning style leans toward having someone walk me through the steps. Rebecca was clear and concise and she taught me her hard-earned tips in both Illustrator and photoshop. Her years of experience in the fashion and home goods industry give her a keen eye and deep knowledge of what is good design, what sells and the nitty gritty of file preparation.”
Jayne Alfieri
Designer & Illustrator
Your Monthly Journey Breakdown
MODULE 1
Industry Overview & Market Insights
Embark on your design journey with a comprehensive look at the interiors market and the essential steps to establishing your presence as a designer. This initial phase is dedicated to building a solid foundation, enabling you to navigate the design world with confidence.
Get acquainted with course structure and community.
Analyze interiors market: size, segments, and product lines.
Explore career paths: in-house, freelance, licensing, and beyond.
Identify income streams and define your vision of success.
Mastering market research and identifying timeless designs vs.trends.
2024 Guest Speakers Included:
Erin Cantwell - Erin Cantwell Co., Business Coach for Creatives
Presentation : Your Creative Career Vision
Saana Baker - the Textile Eye, Editor in Chief
Presentation : Market Research & Exploring Trends
MODULE 2
Exploring Media, Style, Layouts, & Color
Immerse yourself in the realms of media, style, layouts, and color, expanding your design capabilities and honing your unique creative expression. Broaden your creative horizons and refine your design voice, ensuring you create work that resonates both personally and within the marketplace.
Discover your creative process through experimentation.
Select a theme and create inspiring mood boards.
Master layout and composition fundamentals.
Dive into color theory and applications.
2024 Guest Speakers Included:
Emily Mann - Ink & Indigo., Artist + Owner -
Presentation : Creative Exploration & Working with Art Consultants
JoAnne Lenart-Weary - The JLW Company, Color and Design Expert
Presentation : Color Psychology & Style DNA
MODULE 3
Design & Collection Development
Develop thoughtful patterns and interesting layouts for assembling curated collections that align with market trends and client expectations. Learn basic to advanced tips and tricks on how to improve your workflow for digitizing artwork, and creating solid repeat structures.
Develop motifs and build a versatile design library.
Craft compelling collections with strategic merchandising insights.
Master design digitization with efficient non-destructive workflow tips.
Explore repeat patterns types and product dimensions.
2024 Guest Speakers Included:
Schuyler Samperton - Schuyler Samperton Textiles, Founder/Owner
Interview : Building a Pattern Collection from an Interior Designer’s Perspective
Hopie Stockman - Block Shop Textiles, Founder & Creative Director
Interview : Building a Sustainable Pattern Focused Product Business
MODULE 4
Navigating Pre-Production & Manufacturing
Prepare to bring your designs to life! Master the technical aspects of file preparation, understand the selection of materials, and gain a thorough overview of manufacturing processes. You’ll gain in-depth knowledge of production to ensure quality and consistency in your products.
Overview of production options: screen printing, rotary, & more.
Explore pre-production file set ups from color separations to join lines.
Essentials of production management from ground surfaces to color.
Product Development from mass production to custom created.
2024 Guest Speakers Included:
Rebecca Woolbright - Rebecca Jane Woolbright, Artist + Online Educator-
Interview : Manufacturing Domestically and Abroad
Sandra VanSickle - Sew What’s New, an Artisan Studio, Owner
Interview : Insights from the Workroom on Making Concepts Come to Life
MONTH 5
Building Your Brand Persona & Presentation
Originate an authentic brand identity that resonates with your audience and sets you apart in the competitive market. Learn how to effectively communicate your unique story, presenting your work in a compelling manner that attracts clients, collaborators, and customers alike.
Craft a unique persona that fully embodies your brand vision.
Harness storytelling to generate engaging messaging & builds connections.
Plan impactful brand photoshoots and utilize mock-ups.
Create dynamic lookbooks, portfolios, & commerce websites.
2024 Guest Speakers Included:
Jen Pace Duran - Pace Creative Design Studio, Designer & Illustrator
Presentation : Setting the Stage for a Cohesive Brand
Jo Magliocco - NAV Creative, Executive Director
Presentation : Building Your Website & the Importance of SEO
MODULE 6
Legal, Marketing, & Sales Mastery
Dive into the essentials of pricing, contracts, and copyright, and explore representation avenues from showrooms to licensing agents. Master a blend of traditional and digital marketing techniques to heighten your brand's visibility. Gain insights into maximizing sales through storefronts and engaging directly with your audience at events and pop-ups.
Navigate pricing, contracts, and copyright essentials.
Collaborate effectively with agents, showrooms, & studios.
Amplify your reach with PR, events, marketing, and ads.
Explore options between retail shops & an online presence.
2024 Guest Speakers Included:
Faye Bell, Teresa Roche, & And Whalen (Virginia Kraft)
Panel Discussion : Individual Processes, Building Community & Forming the Creative Source Collective
Brooks Morrison - The Design Social Popup, Founder and Creative Director
Presentation : Navigating In-Person Networking and Sales Events
What Else is Included?
TO HELP MAKE YOUR DREAMS A REALITY
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PRE-RECORDED LESSONS
New lessons drop each week, guiding you step-by-step through the course. Each pre-recorded video is packed with practical insights, creative inspiration, and clear direction—so you can build skills and momentum at a pace that fits your life.
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CO-WORKING TIME
These sessions are designed to help you make time to work on your projects and address any design issues you may run into. We will have both silent and social break out rooms as options to join.
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LIVE OFFICE HOURS Q & A
Come armed with questions and concerns you might have about the topics we're covering, if you can’t join live share questions in.the Facebook group chat before the call each week.
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PRIVATE COMMUNITY
Unlock exclusive growth opportunities, build valuable connections, and expand your network in our private Facebook group, where you can lean on your peers for support, insights, and inspiration.
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GUEST SPEAKERS
Glean invaluable insights from industry experts as they share their expertise on relevant topics, including expanding market possibilities, unconventional collaborations, and creative ways of bringing exposure to your works.
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LIFETIME ACCESS
Revisit any lesson with unlimited access to all course materials, including written guides, video tutorials, video interviews, as well as, recordings of our coaching calls & office hour Q & A sessions.
“I recently spent a few hours chatting all things patterns and business with Rebecca and it was well worth my time. Her kindness was encouraging and her knowledge endless. She introduced me to new ways of thinking and working when it comes to pattern making and I’ve already seen my patterns improve tremendously. She also took the time to run back and forth to her bookshelf to show me titles to check out, one of which I ordered immediately!”
Megan Cash
Designer & Illustrator
2024 Guest Speakers Line up
An unprecedented line up of Industry Experts in their respective fields.
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Saana Baker
THE TEXTILE EYE
Editor in Chief -
Schulyer Samperton
SCHUYLER SAMPERTON TEXTILES
Founder/Owner -
Emily Mann
INK + INDIGO
Artist + Owner -
Hopie Stockman Hill
BLOCK SHOP TEXTILES
Founder and Creative Director
Check out the full Guest Speaker Line up and Presentaion topics
Money Back Guarantee!
If you're not satisfied within the first fourteen days once the program has started,
just email me at rebecca@rebeccarueth.com
“Rebecca has a wealth of knowledge in the design industry from her vast experience, and she has been very generous about sharing everything she knows with others. I've known Rebecca for over four years now, and she's been my coach, my accountability partner, and my teacher during this time. Whenever I encounter a design challenge, I can always count on Rebecca to give me constructive feedback to help me move forward. She is also a great cheerleader and genuinely wants to see others succeed.”
Stacy Hsu
Illustrator
FAQs
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A: The Patterns for Interiors course is meticulously crafted for anyone with a passion for art and interior design, ranging from hobbyists to seasoned professionals and artists looking to diversify the application of their work.
If you're keen on advancing your interior design career with a strong understanding of patterns, or an artist aspiring to see your creations come alive in homes and on products, this course is tailor-made for you. It goes beyond the traditional scope of patterns, offering deep insights into how art can seamlessly integrate into various spaces, transforming them into bespoke environments. Artists joining us will discover new avenues to maximize the return on their creative investments, learning how their unique art can enhance spaces and be featured on products, thereby opening up fresh opportunities for their work. Our welcoming community is the perfect blend of creativity, passion, and professional insights, ideal for anyone eager to explore the transformative power of patterns and art in interiors.
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A: It’s not required but can be helpful. If you’re coming from a slightly different background, just remember that you’ll get out of the course what you put in. Everyone’s journeys are going to be different and focusing on your own progress is the most important thing.
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A: The class of 2024 will kick off the week of May 20th in our private Facebook group with casual meet-and-greet style interactions for everyone to get to know each other. We will officially kick off with orientation on Tuesday, May 28th at 8 AM PST This program runs for 6 months and will wrap on November 22nd.
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A: All payment options include Lifetime Access to all of the course materials, downloads, and recordings, allowing you to revisit & review the full program as needed, long after the live sessions have ended.
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A: While attendance isn’t required during any of the live sessions, it is recommended to try and make at least one of the live sessions each week as often as possible to get the full benefit from the coaching part of the program.
The schedule of live calls will be staggered, with the Zoom links emailed out each week and added to the class portal for easy access..
Within 24 hours of each live call, the recording will be added to the corresponding module in the course portal. Afterward, all recordings will be available for you to access at any time, directly within your course hub. Students have lifetime access to the course materials, and the content never expires, making it easy for you to engage when you're able and to revisit the material as often as you need.
While attending live sessions can be beneficial, we understand that it may not be possible for everyone due to time zone differences. That's why we provide access to recordings of all the live sessions, enabling you to watch them on your schedule.
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A: Everyone learns differently, so please embrace working at the pace that’s best suited for you. There will be about 4 hours of live interaction a week. We will have a mix of weekly live coaching calls, Q&A style office hours, co-working sessions, critique-focused weeks, and guest speakers in the program. You don’t have to come to all of the live calls, but remember, you will get out of the course what you put in. Don’t think of this program as an additional item to accomplish – it’s designed to propel you and what you’re currently working on forward!
I recommend setting aside 3-5 hours a week, but you may find that you need more or less time, based on your specific situation. Find the rhythm that works best for you.
We will be adding precise schedule of dates and times for all events each month at the start of each module as we get closer to the start date. A Google calendar that you can subscribe to with all of the dates and times will be kept inside of the course.
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A: The course is mostly self-paced for the speed at which you work through the material and it is not necessary to adhere to a strict schedule during the 6 month program. If you will be away and unable to participate at any time during the program, you will have access to all the recorded resources to study on your own time.
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A: We will explore a variety of media, styles, and techniques to find out what is the right fit for you, whether it’s to help you evolve your existing style, develop something new, or decide to lean in and embrace your multi-passionate nature.
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A: Yes, this course will cover industry business essentials, including mastering networking strategies and understanding contracts, which are crucial for pitching and licensing. We will also be focusing on market presence, pricing strategies, and sales as well as leveraging Pinterest and other marketing channels.
But it’s important to note that licensing is not the main focus of this program. One of the main goals of the program is to help each student determine what is the right path for them, and there are many options to choose from.
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A: The critique sessions are designed to help you grow in this industry. Rebecca’s career is deeply rooted in the ability to take constructive criticism and use it to move the needle forward. Critiques are not meant to discourage you, but instead help you to achieve your goals. Understanding how to process feedback appropriately is critical in making that happen. This course will also help you elevate your critique style so you can help your peers as a result. Through course critiques you will learn how to improve your work and expand or focus your thought process, whether the feedback is directed at an actual piece you’re working on or just making decisions on a specific trajectory.
Each critique session will have 4-6 people to maximize the time and receive the most from the experience.
While it is recommended to participate in the critique sessions, no one will be forcing you to do anything against your will. If you don’t feel comfortable or ready to show your work in progress yet, there are other avenues that you can pursue by asking for feedback, consider using the time for more of a Q & A style interaction.
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A: To ensure a comprehensive learning experience in the "Patterns for Interiors" course, it is recommended for participants to have the following:
Tech Recommendations:
A computer or tablet is vital for attending Zoom sessions, navigating the course portal, and engaging with our exclusive Facebook group. While many course activities can be accomplished analogously, digital access will enhance your learning experience.
For Computer Users, who will be using Photoshop or Illustrator for Surface Pattern Design and high-resolution artwork, I recommend…
A PC or an older Mac: Minimum of an Intel i7 or i9 processor (or equivalent) with at least 32 GB RAM; 64 GB RAM is recommended for optimal performance.
Newer Mac: Models with the M2 chip with 16 GB are also suitable, but I always recommend going for the maximum RAM when possible.
Dedicated Graphics card
A Solid Slate Drive minimum 512 GB, Recommended 1-2 TB
I highly recommend having 2 backup sources for your files - whether that is 2 external hard drives or an external hard drive and cloud/online storage
Additional Equipment:
Access to a High-quality Scanner and Photo-quality Inkjet Printer is highly recommended for aspiring professional surface designers.
A high-resolution camera or a smartphone with a good camera for capturing your designs and inspiration.
Software Skills:
The course covers a range of basic to advanced techniques in Adobe Photoshop and Illustrator. Participants are welcome to use alternative software such as Procreate, Affinity Designer, or CorelDRAW, although specific instructions for these programs are not provided.
Art supplies:
Freedom to choose according to your preferences based on what you are comfortable with or explore something new. Visit my blog A Surface Designer's Toolkit: Exploring Traditional Media for inspiration and recommendations tailored to surface design.
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A: We will be hosting our community in a private Facebook group. If you don’t have an account and don’t plan on creating one, you can still participate and ask questions via email and of course during live sessions.
There will also be live co-working sessions hosted over Zoom for participants to choose between social or quiet break-out rooms.
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A: In addition to creating art & surface pattern designs for interiors, outdoor spaces, and home decor products. What you learn in this course can be applied to several other fields - including apparel, crafting, stationery, and more. So don’t be afraid to explore and think beyond the framework of this course to make your journey your own.
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A: This course will teach you to understand industry-specific business practices, and effectively use social media and digital tools for marketing the artwork you create. You’ll also gain skills in networking, negotiating contracts, and understanding market demands whether you decide to professionally pitch and license your designs, manufacture your products, or work with clients on a freelance basis.
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A: The 2024 Patterns for Interiors course price is $997 USD for a one-time full-payment
We also offer 2-month, 3-month, and a 6-month payment plan options.
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A: If you're not satisfied within the first 14 days from the start of the course on May 28th. Just email us before the deadline and we’ll gladly refund your payment.
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A: If you have any questions or issues don’t hesitate to reach out to rebecca@rebeccarueth.com
Next Launch in the Fall of 2025